Latest Articles and Case Studies
The Great Review Disappearing Act: Did Gemini Nuke Your Google Reviews by Accident?
In February 2025, thousands of businesses noticed their Google review counts suddenly dropped. Google called it a glitch. We think it was Gemini — their AI review enforcer — running wild before its big announcement. Here’s what happened, and why you should care.
9 Best Marketing Strategies for Small Business (And 5 Services to Avoid Like the Plague)
Not all marketing is created equal. Some strategies work like a charm—when done by the right company. Others are a total dumpster fire, no matter how much your cousin’s friend’s “marketing guy” swears they work. Here are 9 marketing strategies we actually believe in...
Will SEO Become Obsolete? Only If You’re Still Hiring Marketing Handymen.
Is SEO Dead? Only if you're paying marketing generalists instead of specialists. Hiring an all-in-one marketing handyman might save cash, but like hiring your plumber to fix your roof, it rarely ends well. Real success demands specialized expertise—especially in Local...
What Is Optimizing for Local Search in SEO? (And Why You’re Probably Doing It Wrong)
Optimizing for local search in SEO means making your business visible in your local area on search engines—especially Google Maps. It includes fine-tuning your Google Business Profile, using location-specific keywords, getting reviews, and building local trust...
How Local SEO for Roofing Companies Transformed an Austin, TX Business in Just 45 Days
The Struggle: A Roofing Business Lost in the Digital Void Let’s be real: If a tree falls in the forest and no one is around to hear it, does it make a sound? Now, replace “tree” with “roofing business” and “forest” with “Google Search.” That was the brutal reality for...
Local SEO: Stats That Will Blow Your Mind About Your Google Business Profile
The Brutal Truth About Local SEO Think your website is the most important part of your online presence? Hate to break it to you, but Google disagrees. Google isn’t in the business of sending people to your website. They’re in the business of keeping people on their...
Local Search Engine Optimization: Why Google Maps Is Your Secret Weapon
The Local SEO Myth: Why You're Losing the Battle Before It Begins Local search engine optimization isn’t just about ranking on Google Search—it’s about showing up where your customers are actually looking. The problem? Too many businesses fixate on website rankings...