Google’s latest move? A feature called “What’s Happening”—and spoiler alert: it’s not about making your life easier. It’s about keeping users glued to their search results page longer than ever. Sure, it looks like a slick feed of your latest updates, offers, and events, but let’s be real: Google isn’t doing this out of the kindness of its algorithmic heart.
This update is another signal that the Google Business Profile social media update is not just a feature—it’s a strategy. Google doesn’t want users bouncing to Instagram, Facebook, or your beautifully curated website. They want eyeballs to stay right there on the Google results page—clicking, scrolling, and converting without ever leaving their ecosystem.
So, if you’re not keeping your Google Business Profile updated like it’s your most important digital asset, you’re giving up valuable visibility. Because whether you like it or not, your social content is being pulled into Google’s world—and they’re not asking for permission.
The Google Business Profile social media update has officially rolled out across a wide range of business categories—not just restaurants. So if you’re still waiting for your invitation, surprise! You’re already on the guest list. It’s time to show up and show out.
Imagine potential customers instantly knowing tonight’s specials, upcoming events, or that awesome live band playing this weekend, all without leaving Google. If you’re still ghosting your Google Business Profile, you’re essentially sending potential customers straight to your competitors.
Ready to Dominate the “What’s Happening” Space?
1. Link Those Socials—No, Seriously
Google isn’t just indexing your website; it’s actively peeking at your social media. By adding your social profiles to your Google Business Profile, your latest updates automatically land in front of your audience. Talk about easy marketing points in this new Google Business Profile social media update landscape.
2. Go Big on Events & Offers
Forget generic updates—it’s time to get strategic. Posting offers and events makes your GBP irresistible. Got an event coming up? Running a limited-time promotion? Blast it out through GBP and watch Google promote it for you.
3. Keep it Fresh (Seriously, It’s Not Optional)
Consistency isn’t just nice; it’s necessary. Regular updates signal to Google—and your customers—that you’re active, engaging, and ready to serve. If your last post references an event from months ago, it’s officially a bad look.
The Google Business Profile social media update is your new best marketing friend, whether you like it or not. Don’t be the business that misses out because you didn’t keep up. In 2025, your GBP isn’t optional—it’s essential.
Let’s get brutally honest:
- If you’re dead serious about unstoppable growth for your business…
- If the thought of running out of customers keeps you up at night…
- If you’re tired of expensive, hit-or-miss marketing…
- If you’re ready to stop wasting money on methods that fail more often than not…
- If you want to dominate the place 90% of your customers search when looking for your service…
Then Google Business Profile is your secret weapon, and no one crushes GBP marketing better than SO Good Maps Marketing.
Ready to see how we do it?
👉 Book a strategy session with SO Good Maps Marketing today.
Let’s make sure your business is actually showing up where your customers are searching.