The Three-Headed Monster Behind It All
At SO GOOD, success isn’t an accident—it’s the product of a dynamic team that knows how to dream big, execute flawlessly, and get things done. Paul Olsen, Kyle Sattler, and Kayla Seguin are the three heads of this monster, each bringing unique strengths that make the magic happen.
Paul is the visionary, constantly dreaming up new and exciting ways to elevate our services and push boundaries. Kyle takes those big ideas and turns them into reality as the process builder, designing and refining every detail to ensure success. Kayla rounds out the team as the ultimate problem-solver, leading the production crew with an objective, grounded perspective that keeps everything moving smoothly when vision and process need a bridge.
Together, we’re not just a team—we’re an unstoppable force for building something great.
Kayla Seguin – Chief Content Strategist
Kayla Seguin is the glue that holds SO GOOD together. As Chief Content Strategist, she leads the production team with laser-sharp focus and keeps every project on track. When big ideas and intricate processes clash, Kayla steps in with a calm, objective perspective that bridges the gap and ensures everything runs smoothly. If SO GOOD were a circus, Kayla would be the ringmaster, keeping the chaos in check while still delivering results.
Her sharp wit and snarky sense of humor are just as much a part of the team dynamic as her incredible work ethic. Kayla doesn’t just command a room—she earns respect by being as quick with a retort as she is with a solution. If Iron Man wore a pantsuit, her name would be Kayla. She’s always ready to roll up her sleeves and get things done, no matter what challenges come her way.
Kayla’s knack for managing people is unparalleled. She personally sources SO GOOD’s production team and has a unique ability to inspire everyone to bring their A-game. Her dedication to ensuring success for the team is second to none, and her brilliant organizational skills ensure every piece of the puzzle fits perfectly. She’s the kind of leader who not only sees what needs to be done but also knows how to make it happen.
When she’s not driving SO GOOD’s success, Kayla is all about her family. A mother of four and wife to Shawn, she balances work and home life with grace. Her kids are her driving force, and her downtime is spent making memories with them. Fun fact? Shawn is a musician, and Kayla has even appeared in his music videos, dancing with the same passion she brings to everything else in her life.
With a brilliant mind, an unshakable sense of calm, and a flair for research, Kayla has the highest ceiling at SO GOOD and is a force to be reckoned with. Or, as Kyle says, “Kayla is a blast to be around—but don’t piss her off.” Enough said.
Kayla Seguin – Chief Content Strategist
Kayla Seguin is the glue that holds SO GOOD together. As Chief Content Strategist, she leads the production team with laser-sharp focus and keeps every project on track. When big ideas and intricate processes clash, Kayla steps in with a calm, objective perspective that bridges the gap and ensures everything runs smoothly. If SO GOOD were a circus, Kayla would be the ringmaster, keeping the chaos in check while still delivering results.
Her sharp wit and snarky sense of humor are just as much a part of the team dynamic as her incredible work ethic. Kayla doesn’t just command a room—she earns respect by being as quick with a retort as she is with a solution. If Iron Man wore a pantsuit, her name would be Kayla. She’s always ready to roll up her sleeves and get things done, no matter what challenges come her way.
Kayla’s knack for managing people is unparalleled. She personally sources SO GOOD’s production team and has a unique ability to inspire everyone to bring their A-game. Her dedication to ensuring success for the team is second to none, and her brilliant organizational skills ensure every piece of the puzzle fits perfectly. She’s the kind of leader who not only sees what needs to be done but also knows how to make it happen.
When she’s not driving SO GOOD’s success, Kayla is all about her family. A mother of four and wife to Shawn, she balances work and home life with grace. Her kids are her driving force, and her downtime is spent making memories with them. Fun fact? Shawn is a musician, and Kayla has even appeared in his music videos, dancing with the same passion she brings to everything else in her life.
With a brilliant mind, an unshakable sense of calm, and a flair for research, Kayla has the highest ceiling at SO GOOD and is a force to be reckoned with. Or, as Kyle says, “Kayla is a blast to be around—but don’t piss her off.” Enough said.
Paul Olsen – Chief Innovator
Paul Olsen is SO GOOD’s Chief Innovator, the visionary who ensures the company never settles for “good enough.” His role is to push boundaries, constantly looking toward the future and asking, “How can we make this even better?” With an unmatched strategic mindset, Paul not only dreams big but also builds the partnerships that turn those dreams into reality.
A true people magnet, Paul has a way of connecting with everyone he meets. He’s the kind of person people go out of their way to spend time with, and his genuine care for others drives his mission to help them succeed. Paul’s passion for people isn’t just inspiring—it’s contagious.
Paul’s journey started as a plumbing apprentice, but his curiosity and drive took him far beyond the tools of the trade. Over the years, he’s become a mechanical genius and a business powerhouse, with the ability to fix anything in your home and the insight to turn any business idea into a success. At SO GOOD, his probing questions take great ideas and make them exceptional—proof that Paul is always thinking one step ahead.
Outside the office, Paul is an avid outdoorsman, gym enthusiast, and hockey player. At home, he’s a devoted husband and father to a blended family of six kids. But his most surprising talent? Dancing. Watching Paul and his wife on the dance floor is pure magic, a reflection of his belief in bringing joy to every moment.
As Kayla puts it, “Paul keeps us on our toes most days with his big ideas, but his vision and dreamer mentality helps make us who we are.”
Paul Olsen – Chief Innovator
Paul Olsen is SO GOOD’s Chief Innovator, the visionary who ensures the company never settles for “good enough.” His role is to push boundaries, constantly looking toward the future and asking, “How can we make this even better?” With an unmatched strategic mindset, Paul not only dreams big but also builds the partnerships that turn those dreams into reality.
A true people magnet, Paul has a way of connecting with everyone he meets. He’s the kind of person people go out of their way to spend time with, and his genuine care for others drives his mission to help them succeed. Paul’s passion for people isn’t just inspiring—it’s contagious.
Paul’s journey started as a plumbing apprentice, but his curiosity and drive took him far beyond the tools of the trade. Over the years, he’s become a mechanical genius and a business powerhouse, with the ability to fix anything in your home and the insight to turn any business idea into a success. At SO GOOD, his probing questions take great ideas and make them exceptional—proof that Paul is always thinking one step ahead.
Outside the office, Paul is an avid outdoorsman, gym enthusiast, and hockey player. At home, he’s a devoted husband and father to a blended family of six kids. But his most surprising talent? Dancing. Watching Paul and his wife on the dance floor is pure magic, a reflection of his belief in bringing joy to every moment.
As Kayla puts it, “Paul keeps us on our toes most days with his big ideas, but his vision and dreamer mentality helps make us who we are.”
Kyle Sattler – Chief Process Engineer
Kyle Sattler is the Chief Process Engineer, the guy who takes all the small pictures and assembles them into one masterpiece. Where others see chaos, Kyle sees an intricate puzzle ready to be solved. He doesn’t dream up the big ideas—that’s Paul’s arena—but Kyle takes those ideas and makes them real. If something at SO GOOD works seamlessly, you can bet Kyle built it.
Known for his dry wit and sarcastic sense of humor, Kyle is always ready to keep everyone on their toes. His favorite joke? Convincing people they’re dealing with an “ID-10-T error” (read it again; it spells “idiot”). Whether he’s poking fun or delivering a clever retort, Kyle’s humor adds levity to even the busiest days, ensuring the SO GOOD office is never too serious for a laugh.
Kyle’s career spans multiple industries, and he’s proud to see his thumbprint everywhere he’s worked. His crowning achievement at SO GOOD is developing the process for their flagship Google Maps Marketing product, a system that continues to drive results and innovation for their clients. If there’s a solution that needs building, Kyle is the one to call.
Outside of the office, Kyle loves spending time with friends and family. His favorite pastime? Board games—especially the kind where strategy and winning go hand in hand. When he’s not plotting his next victory, Kyle’s passion for mentoring shines as he helps others find success in their own journeys.
Or, as Paul says, “You should find Kyle’s picture for the definition of machine. It’s sometimes obnoxious that he always thinks he’s the smartest person in the room—but most of the time, he is. Don’t tell him I said that.”
Kyle Sattler – Chief Process Engineer
Kyle Sattler is the Chief Process Engineer, the guy who takes all the small pictures and assembles them into one masterpiece. Where others see chaos, Kyle sees an intricate puzzle ready to be solved. He doesn’t dream up the big ideas—that’s Paul’s arena—but Kyle takes those ideas and makes them real. If something at SO GOOD works seamlessly, you can bet Kyle built it.
Known for his dry wit and sarcastic sense of humor, Kyle is always ready to keep everyone on their toes. His favorite joke? Convincing people they’re dealing with an “ID-10-T error” (read it again; it spells “idiot”). Whether he’s poking fun or delivering a clever retort, Kyle’s humor adds levity to even the busiest days, ensuring the SO GOOD office is never too serious for a laugh.
Kyle’s career spans multiple industries, and he’s proud to see his thumbprint everywhere he’s worked. His crowning achievement at SO GOOD is developing the process for their flagship Google Maps Marketing product, a system that continues to drive results and innovation for their clients. If there’s a solution that needs building, Kyle is the one to call.
Outside of the office, Kyle loves spending time with friends and family. His favorite pastime? Board games—especially the kind where strategy and winning go hand in hand. When he’s not plotting his next victory, Kyle’s passion for mentoring shines as he helps others find success in their own journeys.
Or, as Paul says, “You should find Kyle’s picture for the definition of machine. It’s sometimes obnoxious that he always thinks he’s the smartest person in the room—but most of the time, he is. Don’t tell him I said that.”